Canon has also added “flash” to the EOS M-series, with a new compact macro lens the EF-M 28mm f/3.5 IS STM MACRO. As well as being the first macro lens for the EF-M mount cameras, its the first lens for the EOS system that has a built-in macro light.
I’m sure that this lens will appeal to food, fashion and jewellery bloggers looking to make great shots with their EOS M cameras. Like other Canon macro lights, the lens has two separate lights, and they can be separately controlled to for a wider range of lighting options. Also since the light are built-in to the lens barrel it should avoid shadows when focussing at the closest distance of 13mm.
EOS M3 and EOS M10 models will need a firmware update to take full advantage of the AF speed of the lens in video modes, Canon will make this available later in May.
Canon press release
Canon Europe / UK
Canon today unveils the EF-M 28mm f/3.5 Macro IS STM, a new macro lens for EOS M series cameras. Compact and lightweight, the lens offers unprecedented macro capabilities and includes the world’s first built in Macro Lite², removing shadow and darkness. With class leading magnification, the ability to focus on subjects as close as 13mm, and a body weighing just 130g, the EF-M 28mm f/3.5 Macro IS STM is also the world lightest macro lens³ for mirrorless interchangeable lens cameras. Whether you’re shooting your favourite food to share on Instagram™, or the beautiful detail of a flower in spring, it is perfect for capturing intricate detail and colour.
The dedicated Macro Lite allows you to bring the lens as close as you need without compromising on light. Used to illuminate small objects up close, it can be controlled by a switch, letting you change the lighting intensity and direction on one or both sides of the Macro Lite, allowing you to create dramatic lighting, while the design reduces shadows cast by both the camera and lens. For photos that show the sparkle of jewellery or the intricate texture of fabric for a fashion blog post, or even close-up portraiture, the lens helps you capture photos worthy of sharing.
Magnify every detail
For one-of-a-kind shots, the lens offers both life-size 1.0x magnification and 1.2x in Super Macro mode. Bringing you closer to subjects and helping you capture intricacy and magnifying minute detail, it can focus up to 13mm. Giving you the flexibility to shoot handheld without camera shake, Canon’s optical Image Stabilizer – which delivers sharp, blur free shots – when combined with Hybrid IS technology, also corrects angular camera shake, usually seen when shooting macro.
The EF-M 28mm f/3.5 Macro IS STM is the world’s first autofocus lens which is capable of focusing at both infinity and at 1.2x magnification⁴. As well as exceptional macro performance, the EF-M 28mm f/3.5 Macro IS STM includes a seven blade circular aperture for smooth background blur, as well as a 45mm focal length (35mm equivalent), for the versatility to capture portrait and wider shots on the go, without having to change your lens. For beautiful, smooth movies, near silent focusing from the lens’s STM removes the worry of noise interruption as you shift focus and move through scenes.
To help you take full advantage of the AF speed capable, when shooting movies on an EOS M3 or EOS M10 with the EF-M 28mm f/3.5 Macro IS STM, a firmware update will be released at the end of May.
EF-M 28mm f/3.5 Macro IS STM Key Features:
- Create superb macro shots with unique in-built Macro Lite
- Get closer to bring out new levels of detail
- Pin sharp images with Hybrid IS and unique design
- Compact stylish design that’s an ideal match for the EOS M
- Easily record smooth movies
First Macro Lens in the Canon EF-M lens series
Photographers looking for a compact, lightweight macro lens should look no further than the Canon EF-M 28mm f/3.5 Macro IS STM lens, the first Canon Macro Lens specifically designed for the EOS M Camera System.
The new lens features a pair of built-in miniature Macro Lite electronic flash units that illuminate close-up subjects as needed, helping to freeze movement, enhance color accuracy and provide a better sense of depth and dimension. Two curved flash units surround the front element of the lens, with the ability to illuminate both simultaneously, or one at a time. Users are also able to adjust the brightness of the Macro Lites between “bright” and “dim” settings.
The standard focusing range of the Canon EF-M 28mm f/3.5 Macro IS STM lens extends from infinity to life-size (1 time). Additionally, a Super Macro Mode allows shooting at even higher magnifications up to 1.2 times. This feature allows you to capture smaller details that really make your subjects stand out against the background.
Additional features of the Canon EF-M 28mm f/3.5 Macro IS STM lens include:
- Hybrid IS, the same feature as found on Canon EF 100mm f/2.8L Macro IS USM Lens, helps reduce camera shake for enjoyable handheld photography.
- Stepping motor (lead screw-type STM) helps provide smooth and quiet focusing operation when taking photos, and near-silence when shooting videos.
- One UD lens and two aspherical lenses** help deliver outstanding image quality at all distance settings by reducing chromatic and spherical aberrations.
- Angle of view similar to a 45mm standard lens (35mm equivalent) provides flexible image capture of various subjects and scenes at macro distances and beyond.
- Tapered lens top shape makes it easy to capture high-quality images at close range without casting shadows.
Canon’s EF-M 28mm f/3.5 Macro IS STM lens is scheduled to be available through authorized Canon dealers in June for an estimated retail price of $299.99 (Availability, pricing and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.)