Canon unveils white EOS 100D & EF-S 18-55mm IS STM
I had to check the date and initially it looked like April 16 could be April 1 with a mistyped 6 appended, but no, Canon has released the EOS 100D white edition and a matching white EF-S 18-55mm f/3.5-5.6 IS STM lens.
A WHITE CAMERA?
– would you buy it, what other colour would you like your camera?
To be honest I’m a little surprised at this one, a red camera I can imagine, a silver one even – there’s precedent for that with the EOS 300D & EOS 350D at least – but white? Still it’s another way to sell a “Canon white lens” 🙂
On a more serious note this camera will look out of place with anything but white lenses. Canon does have a range of white lenses but they are not commonly found attached to an EOS 100D; cost, size and weight of L-series lenses tending to make them less attractive to purchasers of the EOS 100D. So I’m left thinking if this is a dead-end camera; do you buy a white SLR for it’s interchangeable lens feature then find that there’s only one lens that matches the colour so in effect you’ve bought a camera for which there is only one perfectly matched lens.
I think it will be interesting to see how prices of the white edition hold up vs the black EOS 100D with the passage of time.
Canon EOS 100D white edition press release
Canon today introduces a new white edition of the world’s smallest and lightest APS-C DSLR , the EOS 100D, as well as a new white version of its EF-S 18-55mm f/3.5-5.6 IS STM zoom lens. Ideal for first time users looking to explore the world of DSLR photography, the new editions to the EOS range make it easy for anyone, whatever their skill level, to capture and relive special moments in stunning detail.
Measuring just 116.8 x 90.7 x 69.4mm, the EOS 100D is compact enough to always carry with you and features an 18 MP APS-C Hybrid CMOS AF II sensor and a range of simple controls and automatic shooting modes, making capturing stunning images and Full HD movies effortless. The incredibly lightweight and compact body provides a traditional DSLR shooting experience while the large 7.7cm (3.0”) ClearView II touch screen, makes it easy to adjust settings and review images straight after capture.
The white EF-S 18-55mm f/3.5-5.6 IS STM lens is the perfect partner for the new EOS 100D, providing the flexibility to capture everyday subjects from sweeping landscapes to close-up portraits. An Optical Image Stabilizer ensures images are captured with impressive detail and clarity, while the near-silent STM technology also ensures noise is kept to a minimum whilst focusing in movies.
White EOS 100D – key features:
- 18.0 Megapixel Hybrid CMOS AF II sensor
- Compact, portable design
- Simple shooting with Scene Intelligent Auto
- Optical viewfinder and large touch screen
- Full-HD movies with Hybrid CMOS AF II
- Creative Filters and Extra Effect Shot
- Built-in Feature Guide
- EOS System of lenses and accessories
White EF-S 18-55mm f/3.5-5.6 IS STM – key features:
- Versatile focal length range
- Compact design
- Four-stop optical Image Stabilizer
- Smooth focusing with STM motor
- 0.25m closest focusing distance
- Super Spectra Coating
- Non-rotating front element
- Manual focus ring
- Circular seven-bladed aperture
Pricing and availability
The EOS 100D White will be available from May 2014 with an SRP of £499/€599.
source: Canon UK Press Release