Canon, global #1 camera maker for 10 years

I provide training on the most popular cameras

In the past I’ve followed the market shares of camera brands quite closely, these days it’s not so critical, but it’s important to ensure I provide training for the most important camera system, the one that sells the most cameras. That is why I specialise in providing Canon EOS system training. Canon’s press release this morning announces that they have held a global #1 market position in terms of the numbers of cameras sold for a consecutive ten year period from 2003 to 2012.

In 2003 the EOS 300D was launched in London t0 a packed European press event with more than 400 journalists (I was there). At the time the potential size of a consumer market for digital SLR cameras was created from predictions, guesswork and a bit of hope. Moving forward 10 years and I looked at the Camera and Imaging Product Association (CIPA) website to find that in 2012 the industry shipped over 16 million DSLR cameras at an average price of ¥38,760 (about £280 at December’s exchange rate). That’s not including mirror-less models.  I’m sure that means that there is a big number of Canon camera owners out there that need my training 🙂

Canon press release…

Canon holds No. 1 share of global interchangeable-lens digital camera market for 10 years running

TOKYO, Japan, April 22, 2013—Canon Inc. today announced that the company’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have consistently maintained the No. 1 share worldwide in terms of volume within the interchangeable-lens digital camera market for the 10-year period from 2003 to 2012.*¹

In addition to the interchangeable lenses, Canon also develops its own key components—the CMOS image sensors and image processors—employed in the company’s interchangeable-lens cameras, incorporating the most advanced of these technologies in its flagship EOS-1D series. By applying these technologies to other models as well, Canon has successfully created a powerful product lineup that effectively responds to the needs of a wide range of users, from professionals to entry-level users, which has enabled the company to maintain the top global share.

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D Digital, a compact and lightweight user-friendly camera that set the stage for growth in the digital SLR market while, at the same time, captured the top share of the global market. Since that time, Canon, in the company’s ongoing pursuit of high image quality, has launched a number of models targeting advanced-amateur users that offer among the highest levels of performance for their class, including the EOS 5D series, which paved the way for digital SLR video recording.

In 2012, Canon celebrated the 25th anniversary of the introduction of the EOS system and marked its 10th consecutive year as the market’s world leader. During the year, Canon launched the compact-system EOS M, aimed at expanding the company’s entry-level user base, along with the EOS 6D, the world’s smallest and lightest*² digital SLR camera equipped with a 35 mm full-frame CMOS sensor, which contributed to the growth of the advanced-amateur user segment.

This year, Canon introduced the EOS 100D, the world’s smallest and lightest*2 digital SLR camera equipped with an APS-C-size sensor, bolstering its product lineup with a model befitting the industry’s top brand while targeting its 11th straight year as the world’s market leader.

With a history of producing cameras that dates back to the company’s founding in 1937, Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the photographic and video imaging culture.

 

*¹ Based on a survey by Canon.

*² As of March 1, 2013, based on a Canon survey.

 

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