I received a message that for the 11th consecutive year Canon was the recipient of the ‘Most Trusted Camera Brand’ award from Readers Digest in Finland. The European Trusted Brands survey has been conducted annually since 2001 and surveys 33,000 people in 16 countries. The Readers Digest Trusted Brands site shows only the last five years of results. Reports are available to download.
The Readers Digest site let me do a bit more research on other European countries, where I found that Canon has been the most trusted camera brand for 2011, 2010, 2009, 2008, 2007 in all these countries in Europe.
Source: Readers Digest Trusted Brands website 23 rd March 2011.
In fact the table below taken from the website shows that in 2011, Canon is the most trusted camera brand in all the surveyed countries except Croatia, Poland and Romania. Pretty impressive, but then I’ve been trusting Canon cameras to capture my images for more than twenty years myself.